Why You Need to Build Positivity Into Your Marketing Strategy
In these uncertain times with chaos and negativity at the forefront, marketing strategies need to provide a positive outlook for clients. Good vibes will enrich your clients lives by building customer loyalty to your brand.
Focus on what makes your company the best choice over your competitor. While it would be easy to point out the negative aspects of your competitor, it's better to just emphasize and outline why your company is better. Champion your brand by developing strategies that will induce loyalty among your customers and will positively impact them.
Keeping an upbeat narrative and attitude will lead to genuine growth. For instance, inclusion of many groups will allow your company to be identified by an abundance of consumers that will relate to and become relevant to them on a personal level, making them more receptive to your messages. By developing entertaining narratives with persuasive messages, your services/products will make for happy clients and communities.
A successful and genuine marketing strategy is Dove, a personal care brand, that launched the Dove Campaign for Real Beauty, which resonated with women because of the emphasis on insecurity and self-esteem issues, and inspired their customers to feel good about the way they are. Approximately 71% of the women said they felt more beautiful. Nike introduced the Just Do It campaign and it is still going strong with sales topping $2 Billion.
Giving back to the community is an effective marketing strategy that will build goodwill towards your business and will benefit your company morale. Younger generations, especially millennials, are attracted to charitable causes and love companies that give back. The majority of consumers (85%) have a better outlook on and prefer businesses that support a charity they care about. The best part about this is that it simply feels good to help others in need.
Avoiding gimmicks is an absolute must because it is lost on most consumers today. Honesty and integrity are the way to go into today's market. When you market your business as "The Best in Town" without any reasons why, consumers will stay away. Reject the gimmicks and seek realistic solutions that will help grow your brand.
Leadership strategy is about how you lead your brand. If you feel like you're better than your competitors, you will be better. That's how you lead--with an open heart and mind. A good leader collaborates with their staff and their clients to achieve a common goal. They can develop a customer-based focus for their ideas and will be able to communicate effectively with their clients in leading them to success.
How you market yourself is not just about sales-it will also lead to attracting upbeat people! We have an upbeat, open minded and genuine team that will help you develop a positive marketing strategy. Contact us today to get started.
