Why You Need to Invest in a Website for Your Small Business
In the age of social media, it may seem like having a Facebook page and a good Insta feed is all your small business needs to survive. Why invest in building a website when you can update your social media accounts from your phone or tablet?
The answer is simple.
Your social platforms are how you communicate with your audience and are an essential part of your sales funnel, driving traffic back to, you guessed it, your website. This is where your business gets to shine online. This is your opportunity to tell your story, unhindered by character count, and make a good impression on potential customers.
Although you have complete creative control over your website’s design, there are some essential things to keep in mind to ensure that your website is both functional and visually stunning.
The most important thing to keep in mind is the user experience. Your website might tell your story, but ultimately it isn’t for you —– it’s for your customers. Having a website that’s beautiful but difficult to navigate will confuse and frustrate your customers, causing them to leave your site quickly. A well-thought-out design should be user-friendly and results-driven. Your website needs:
Easy to find contact details
Easy to use navigation
A simple, memorable URL
Mobile responsive design
Fast page loading speed
Links to your social platforms
Social media offers brands a lot of benefits, including an easy way to market to your target audience. Getting your website to appear in search results — does anyone even look past the first page of Google? — takes a multifaceted approach, and advertising on social media is just one part of any good marketing strategy. The other part is a little trickier: SEO. Those three little letters can be overwhelming when you start drilling down into just what “search engine optimization” means. Today, it includes using the right keywords throughout your site, but not keyword stuffing. It also means understanding the long-term keywords that people might use to find your business. When’s the last time you searched for “pizza” and found exactly what you wanted? Searching with a broad term will return results encompassing everything from local pizzerias to pizza recipes and the infamous pizza rat. Figuring out the terms people will use to search for your business will help potential customers find you more easily.
And what about design, you ask? Your site’s overall look and feel should be aesthetically pleasing and designed with your brand personality in mind. Rapidly changing digital trends can make your website feel old and outdated. If you’ve ever heard of a website being “stuck in the 90s,” you know exactly what we mean. The visual aspects of your website are just as important as its functionality. After all, no one wants to be remembered like Yvette’s.
We create dynamic, responsive websites optimized to reach your audience. Contact us today to get started.
